BOONROCKED WAS FOUNDED IN 2023 IN MUNICH. THE TEAM CURRENTLY CONSISTS OF THREE MEMBERS. FOUNDER SIMON ZACHERL TAKES ON THE ENTIRE CREATIVE AND REPRESENTATIVE ROLE, DESIGNING ALL THE PIECES, BRANDING, AND SELECTING COLLABORATIONS. THE OTHER TWO TEAM MEMBERS PRIMARILY WORK BEHIND THE SCENES, HANDLING ADMINISTRATION AND ORGANIZATION, INCLUDING MANAGING THE ONLINE STORE.
BOONROCKED FOLLOWS A PHILOSOPHY OF TIMELESS FASHION AND DELIBERATELY DISTANCES ITSELF FROM FAST-MOVING TRENDS. THE FOCUS IS ON CREATING CLOTHING THAT GOES BEYOND THE MOMENT AND RETAINS ITS MEANING OVER TIME.
THE CREATIVE FOUNDATION IS SHAPED BY INFLUENCES SUCH AS STREETWEAR, HIP-HOP, Y2K, AS WELL AS SUBTLE ROCK AND PUNK ELEMENTS. HOWEVER, THESE SERVE ONLY AS A STARTING POINT AND ARE FURTHER DEVELOPED THROUGH SILHOUETTES, CUTS, AND DETAILS INTO AN INDEPENDENT DESIGN LANGUAGE WITH A CLEAR HIGH-FASHION APPROACH.
THE RESULT IS AN INDEPENDENT IDENTITY SUITABLE FOR EVERYDAY WEAR THAT IS MODERN AND HIGH-QUALITY, AND REMAINS WITHOUT LOSING ITS CONCEPTUAL CHARACTER.
THE NAME BOONROCKED IS MADE UP OF TWO TERMS: “BOON” AND “ROCKED.” “BOON” MEANS BLESSING, A TERM THAT REPRESENTS THE POSITIVE ASPECTS OF LIFE. “ROCKED” IS DERIVED FROM “WOBBLE” OR “SWAY” AND SYMBOLIZES THE NEGATIVE EXTERNAL INFLUENCES AND NEGATIVE THOUGHTS, WHICH CAN ARISE FROM BOTH SOCIETY AND THE DEPTHS OF LIFE, POTENTIALLY SHAKING THE BLESSING.
THE NUMBER 23, INTEGRATED INTO THE LOGO, ENCOURAGES STAYING AUTHENTIC AND NOT BEING SWAYED BY EXTERNAL INFLUENCES.
IT SYMBOLIZES THE FREEDOM TO WALK YOUR OWN PATH WITHOUT BEING INFLUENCED BY SOCIETAL NORMS OR NEGATIVE THOUGHTS.
FOR US, FASHION IS MORE THAN JUST CLOTHING. IT IS AN EXPRESSION OF CONSISTENCY AND PERSONAL IDENTITY. OUR PIECES ARE MEANT TO GIVE WEARERS THE FREEDOM TO LIVE THEIR OWN STYLE WITHOUT BEING INFLUENCED BY EXTERNAL EXPECTATIONS OR TRENDS. IT’S ABOUT STAYING AUTHENTIC AND NOT PRETENDING TO BE SOMETHING YOU’RE NOT.
AT BOONROCKED, WE DESIGN CUSTOM PIECES FOR BOTH ARTISTS FROM THE MUSIC INDUSTRY AND ANYONE ELSE WHO VALUES EXPRESSIVE CLOTHING. ALL PIECES ARE TAILORED TO THE INDIVIDUAL NEEDS AND PERSONALITIES OF THE WEARERS AND PROVIDE STRONG VISUAL IMPACT FOR BOTH STAGE PERFORMANCES AND SPECIAL OCCASIONS. THE DESIGNS AND CRAFTSMANSHIP OF OUR CLOTHING AIM TO ENHANCE THE ENERGY AND PERSONALITY OF THE WEARER, WHETHER ON STAGE, AT SPECIAL EVENTS, OR IN EVERYDAY LIFE.
IN ADDITION TO TAILORED DESIGNS, WE ALSO OFFER EXCLUSIVE EXHIBITION PIECES FOR RENT AS PART OF A CLOSE, LIMITED COLLABORATION. PARTICIPANTS RECEIVE REGULAR NEW DESIGNS AND CAN ACTIVELY CONTRIBUTE TO THE CREATIVE PROCESS.
BOONROCKED IS A CLEAR OPPONENT OF FAST FASHION AND INSTEAD FOCUSES ON SUSTAINABLE AND CONSCIOUS PRODUCTION. WE BELIEVE THAT FASHION SHOULD NOT ONLY BE AESTHETICALLY PLEASING BUT ALSO RESPONSIBLE. THAT’S WHY WE USE ONLY HIGH-QUALITY FABRICS AND PLACE GREAT IMPORTANCE ON CAREFUL CRAFTSMANSHIP.
AN IMPORTANT ASPECT OF OUR PHILOSOPHY IS ENVIRONMENTAL AWARENESS. UP TO 80% OF OUR MATERIALS ARE UPCYCLED, MEANING WE REUSE EXISTING FABRICS AND RESOURCES INSTEAD OF PRODUCING NEW ONES. IN THIS WAY, WE CONTRIBUTE TO REDUCING WASTE IN THE FASHION INDUSTRY AND MINIMIZING OUR ECOLOGICAL FOOTPRINT. SUSTAINABILITY IS NOT AN OPTION FOR US; IT IS A GIVEN.