Boonrocked was founded in Munich in 2023. The team currently consists of 4 members. Founder Simon Zacherl takes on the entire creative and representative role, designs all pieces, determines the branding and selects collaborations. The other team members work in the background and take care of videography, photography, beats, administration and organization.
The creative output is based on a mixture of different influences. Streetwear, Hip Hop, Skate, Y2K as well as subtle Rock and Punk elements. However, these merely serve as a starting point and are further developed through silhouettes, cuts and functional details into an independent design language with a clear High Fashion approach.
Boonrocked moves in the field of tension between current fashion and timeless design. We consciously distance ourselves from fast moving trends.
The looks move on the narrow line between stage and exclusive event fashion. A central aspect of the designs is the balance between expression and function. The pieces are designed to be visually striking while at the same time retaining their practical use through construction, modular elements and well thought out details.
The goal is an independent recognizability that appears modern without losing its conceptual, timeless character. The focus is on creating clothing that takes up current influences and translates them in such a way that they last beyond the moment. The name Boonrocked is composed of the terms “Boon” and “Rocked”. “Boon” means “blessing” and stands for life and experiencing life. “Rocked” is derived from “to sway” or “to be shaken” and symbolizes negative external influences through the system or society and the burdensome thoughts that can arise from the depths of life.
The number 23 integrated into the logo stands for remaining open even in challenging situations, “when the blessing is shaken”, and not allowing oneself to be pushed in one direction by external influences, fears or emptiness. But rather to remain in the space in between. It symbolizes freedom, allowing something new to emerge from friction and finding one’s own path not despite, but through change.
For us, fashion is more than just clothing. It is an expression of personality, independence and authenticity. Our pieces are intended to give the wearers the freedom to live their own style.
At Boonrocked we design individual pieces both for artists from various industries, or public figures, as well as for people who value expressive clothing and want to emphasize their individual personality and presence. Each design is tailored to individual wishes. In size, color, fit and features. However, orders that do not correspond to the basic style of my collections unfortunately cannot be implemented, as they would otherwise not fit the character of the brand.
In addition to custom made designs, we also offer exclusive exhibition pieces for rent as part of close, limited collaborations. Members regularly receive new designs and can actively participate in the creative process.
Boonrocked clearly positions itself against Fast Fashion and instead focuses on sustainable and conscious production in the form of upcycling and limited quantities. Currently Simon Zacherl designs 50-80 pieces per year, of which approximately 50% of the materials consist of processed fabrics.